The E.O. Wilson Biodiversity Foundation is proud to be the recipient of the 2023 Houdini Earth Collection campaign starting April 22nd, Earth Day. Houdini, a global sportswear company is a “Company for a Half-Earth Future” and promotes a regenerative lifestyle to its community of customers and suppliers.
When you purchase a sportswear item from “The Earth Collection” Houdini pledges 50% for the planet. Half of all sales are donated to preserve the natural beauty of this planet and its people. 100% of all the fabrics Houdini used this season are recycled, recyclable, renewable, biodegradable or Bluesign certified. A portion of proceeds of the Earth Collection will directly support the Half-Earth Project’s goal to protect global biodiversity by identifying and conserving unprotected areas of extraordinary biodiversity.